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A collection of 12  Posts

Shahid’s No BS guide to patient engagement at #HIMSS15

I’ll be at #HIMSS15 in Chicago this week and am preparing for the onslaught of the term “patient engagement”. It’s both overused and ill-defined which means it’s almost meaningless as a category of technology or approaches. It’s also multi-faceted which means a definition is not going to be forthcoming soon; so, I’m not going to try. As I go through the educational sessions and exhibits looking at patient engagement solutions, I’m going to be trying to figure out how to categorize them.

Social selling of Medical Devices is something we don’t talk enough about because it’s hard. That’s going to change soon. You’re probably aware that John Lynn and I are co-chairing the exciting 2nd iteration of the Healthcare IT Marketing & PR Conference (“HITMC”) in May. What you’re probably not aware of is that we’re expanding the audience and sessions to include non-traditional healthcare IT participants — specifically medical device manufacturers. I believe that the distinction of health IT or digital health marketing vs.

These days it’s pretty easy to build almost any kind of software you can imagine — what’s really hard, though, is figuring out what to build. As I work on complex software systems in government, medical devices, healthcare IT, and biomedical IT I find that tackling vague requirements is one of the most pervasive and difficult problems to solve. Even the most experienced developers have a hard time building something that has not been defined well for them; a disciplined software requirements engineering approach is necessary, especially in safety critical systems.

I’ll be leaving for HIMSS’14 on Saturday and plan to be around for meetings and sessions from Sunday through Wednesday. Here are some of the places I plan to be, catch me if you’re around: Sunday — covering the Venture Forum, CHIME, and special sessions. Heading to Susquehana Equity Capital cocktail party in the evening. Monday — covering a number of companies and speaking at two sessions, private dinner 3:30p speaking on Social Media and Influence at HIMSS Spot 4:30p speaking on data interoperability at SureScripts booth 2918 Tuesday — covering a number of companies and speaking at one session 11:00am speaking on Developer Platforms for Next Generation Healthcare Apps, room 209C 6:00pm hosting the New Media Meetup with John Lynn Wednesday — numerous meetings and events, finalizing coverage of companies  

John Lynn and I are hosting the 5th Annual New Media Meetup next week at the HIMSS Conference. This year’s HIMSS tradition is sponsored by Stericycle Communication Solutions. Thanks to Stericycle’s generous participation, John and I can host, quench the thirst of, and feed our New Media friends at Tommy Bahama Pointe, just a short walk from the convention center. We’ve come a long way from our first “meet the bloggers” event in Atlanta and we’re thrilled to have this “wooden anniversary” of the New Media Meetup which has expanded well beyond just bloggers.

Now that Meaningful Use and ICD-10 are starting generate useful clinical data, it’s clear that electronic structured data in health and medicine is here to stay. One of the major missing pieces of the EHRs puzzle is direct integration of sensor-driven medical device data that can be used for both retrospective and prospective analysis. Many people believe that medical device data, like lab data, should be directly integrated into modern electronic health record solutions but that’s not happening as fast as many of us would like.

Last week I spoke at O’Reilly’s StrataRx Conference in Boston and like all O’Reilly events is was full of great content, terrific networking opportunities, and run with precision. My friend and O’Reilly editor Andy Oram wrote a great blog post summarizing the event and it’s worth reading: “Ticking all the boxes for a health care upgrade at Strata Rx – What is needed for successful reform of the health care system?

I’ve been invited to give a keynote talk at the Tenth Annual Healthcare Unbound Conference taking place in Denver on July 11-12. Healthcare Unbound is the “granddaddy” of recent Health 2.0, Connected Health, and similar Health Tech conferences. What I love about this specific conference, which I’ve only spoken a few times, is that for a decade now it’s focused on patient engagement, consumer-centric health, and connected health well before it was sexy and fashionable.

Digital Patient Engagement (DPE) is a subject that’s been getting a great deal of attention these days, notably because MU Stage 2 specifically mentions DPE as a requirement for the next generation of certified EHRs. Personally I believe Patient Engagement is still confusing to most people and is probably in the Peak of Inflated Expectations phase of the Gartner hype cycle (another way to think about it is that the DPE noise level is probably much higher than useful signals coming out of the industry).

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