Medtech

A collection of 7  Posts

Learn how to cut through the noise at the first ever Health IT Marketing Conference

John Lynn, prolific blogger and health IT media magnate, and I are teaming up to produce and deliver the world’s first marketing conference focused on helping innovators cut through the noise when trying to market their healthcare and medical tech products to physicians, hospitals, and similar customers. Called The Healthcare IT Marketing Conference, it will cover very important subjects by some of the world’s best experts on those topics. Learn how to align the Payers, Beneficiaries, and Users (PBU) of your Health IT or MedTech product

I’ll be leaving for HIMSS’14 on Saturday and plan to be around for meetings and sessions from Sunday through Wednesday. Here are some of the places I plan to be, catch me if you’re around: Sunday — covering the Venture Forum, CHIME, and special sessions. Heading to Susquehana Equity Capital cocktail party in the evening. Monday — covering a number of companies and speaking at two sessions, private dinner 3:30p speaking on Social Media and Influence at HIMSS Spot 4:30p speaking on data interoperability at SureScripts booth 2918 Tuesday — covering a number of companies and speaking at one session 11:00am speaking on Developer Platforms for Next Generation Healthcare Apps, room 209C 6:00pm hosting the New Media Meetup with John Lynn Wednesday — numerous meetings and events, finalizing coverage of companies  

Last week I presented the closing keynote at the Medical Design & Manufacturing (MD&M) West Conference & Exhibition in Los Angeles. MD&M has always been about what’s next in medical device design and this year’s event didn’t disappoint. While still being primarily focused on hardware, many smart device manufacturers came out to MD&M looking for advice on next generation architecture and thinking so that they could point their product roadmaps in the right direction.

Earlier this week I spoke at Atlanta Healthcare IT Leadership Summit on Accountable Care Organizations (ACOs) and what I call “accountable tech“. I was pleasantly surprised to learn most of the audience agreed that ACOs can’t succeed without the right technology but am continuously disappointed as to how little we as an industry are doing about it. Accountable tech is health IT that truly enables the slow but emerging move from fee for service (FFS) based payments to value-driven and outcomes based payments.

I first started using and mentoring developers on agile software development techniques like eXtreme Programming (XP) and Scrum over a decade ago. Often called “lightweight” methodologies, agile software development lifecycles have been generally misunderstood as lacking enough rigor and sophistication to be used in safety-critical systems. Many have erroneously assumed that Agile, Scrum, and related methodologies can’t really be implemented in risk-focused “important” industries like medical devices because they believe only classic waterfall will be accepted by the FDA.

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