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@ShahidNShah

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A collection of 2  Posts

Social selling of Medical Devices is hard but necessary

Social selling of Medical Devices is something we don’t talk enough about because it’s hard. That’s going to change soon. You’re probably aware that John Lynn and I are co-chairing the exciting 2nd iteration of the Healthcare IT Marketing & PR Conference (“HITMC”) in May. What you’re probably not aware of is that we’re expanding the audience and sessions to include non-traditional healthcare IT participants — specifically medical device manufacturers. I believe that the distinction of health IT or digital health marketing vs.

Shahid N. Shah

Entrepreneurs must integrate mission-driven strategic investors

Last week I wrote about how federated groups of investors help de-risk innovations in the Venture Development Lifecycle (VDLC). Yesterday I elaborated on how entrepreneurs can understand risk through various funding cycles. One of the most important investors we didn’t talk about in the VDLC was the strategic investor (what I like to call the mission-driven investor) . Mission-driven strategics view risk differently and entrepreneurs should create investor journey maps to take them into account.

Shahid N. Shah

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